Racetrack Insider - News and Views of the Motorsports Industry from Insiders Drew Patey and Buddy Judy

IZOD New IndyCar Series Sponsor

Phillips-Van Heusen Corporation announced this week a multi-year agreement with the Indy Racing League, the sanctioning body for the IndyCar Series, for the IZOD brand to become the title sponsor of the newly renamed IZOD IndyCar Series. IZOD will become the first title sponsorship since 2001. A new logo for the series will be followed by additional activation, promotional plans and marketing initiatives to be announced prior to the start of the 2010 season. Under the new arrangement, IZOD will also retain its designation as the official apparel partner of the Indy Racing League, which began in 2008. This relationship will provide stability to the IndyCar Series and increase the overall exposure value for Safety-Kleen and the other sponsors involved in the series. Safety-Kleen is the Official Environmental Services sponsor for the IndyCar Series providing fluid recycling services at all the events in North America and Japan. Safety-Kleen welcomes IZOD as the new series sponsor.